Hugo Boss Alive Perfume is a fragrance for women that combines a mix of sweet fruity accents with bold woody tones to create a memorable scent throughout its 50ml bottle. Developed by Annick Menardo, the fragrance is ideal for daytime and spring use, as it adds a spark of energy while staying strong all day. The top notes include vibrant apple and plum tones, while the added blackcurrant and cinnamon create a warm sensation.